The reverse correlation technique is a data driven study method used primarily in psychological and neurophysiological research. This method earned its name from its origins in neurophysiology, where cross-correlations between white noise stimuli and sparsely occurring neuronal spikes could be computed quicker when only computing it for segments preceding the spikes. The term has since been adopted in psychological experiments that usually do not analyze the temporal dimension, but also present noise to human participants. In contrast to the original meaning, the term is here thought to reflect that the standard psychological practice of presenting stimuli of defined categories to the participants is "reversed": Instead, the participant's mental representations of categories are estimated from interactions of the presented noise and the behavioral responses. It is used to create composite pictures of individual and/or group mental representations of various items (e.g. faces, bodies, and the self) that depict characteristics of said items (e.g. trustworthiness and self-body image). This technique is helpful when evaluating the mental representations of those with and without mental illnesses. == Terms == This technique utilizes spike-triggered average to explain what areas of signal and noise in an image are valuable for the given research question. Signal is information used to produce objects of value that help explain and connect the world around us. Noise is commonly referred to as unwanted signal that obscures the information that the signal is trying to present. Most importantly for reverse correlation studies, noise is randomly varying information. To determine the areas of importance using reverse correlation, noise is applied to a base image and then evaluated by observers. A base image is any image void of noise that relates to the research question. A base image that has noise superimposed on top is the stimuli that is presented to and evaluated by participants. Each time a new set of stimuli is presented to a participant, this is known as a trial. After a participant has responded to hundreds to thousands of trials, a researcher is ready to create a classification image. A classification image (abbreviated as "CI" in some studies) is a single image that represents the average noise patterns in the images selected by participants. A classification image can also be computed for groups by averaging the individuals’ classification images. These classification images are what researchers use to interpret the data and draw conclusions. As a whole, the reverse correlation method is a process that results in a composite image (from an individual or group) that can be used to estimate and interpret mental representations. == Basic study layout == The reverse correlation method is typically executed as an in-lab computer experiment. This method follows four broad steps. Each of the following steps are described in greater detail below. After creating a research question and determining that the reverse correlation method is the most suitable technique to answer the question, a researcher must (1) design randomly varying stimuli. After the stimuli have been prepared, a researcher should (2) collect data from participants who will see and respond to approximately 300 -1,000 trials. Each trial will either consist of one or two images (side by side) derived from the same base image with noise superimposed on top. Participant responses will depend on the chosen study design; if a researcher presents only one image at a time, participants rate the image on a 4pt scale, but when two images are shown, the participant is asked to choose which best aligns with the given category (e.g. choose the image that looks the most aggressive). Once all of the data is collected, the researcher will (3) compute classification images for each participant and using those images compute group classification images. Finally, with the classification images available, the researcher will (4) evaluate the images and draw conclusions about their results. === Step 1: making stimuli === When designing the stimuli for a reverse correlation study, the two primary factors that one should consider are (1) the base image and (2) the noise that will be used. While not all bases are images per se, the majority are and for this reason the base is typically referred to as a base image. The base image should represent whatever the research question is addressing. For example, if you are interested in peoples’ mental representations of Chinese people, it would not make sense to use a base image of a Spanish or Caucasian person. Again, if you are interested in the mental representations of male vocal patterns, it would make the most sense to use a base vocal pattern that has been produced by a male. Having a base is important because it provides a kind of anchor for participants to work from. When there is no base image, the number of trials that are required increases dramatically, thus making it harder to collect data. While there are studies that have excluded a base image, (e.g. the S study), for more elaborate and nuanced research questions, it is important to have a base image that is a fair representation of what participants are being asked to categorize. Photographs of faces are generally the most popular base image. Although the reverse correlation method is capable of investigating a wide variety of research questions, the most common application of the method is for evaluating faces on a single trait. Reverse correlation studies that address evaluations of the face are sometimes referred to as being a face space reverse correlation model (FSRCM). Thankfully, there are existing databases for face images of varying demographics and emotion that work well as base images. The reverse correlation method can also be used to help researchers identify what areas of an image (e.g. the areas on the face) have diagnostic value. In order to identify these areas of value, researchers start by minimizing the space a participant can pull information from. By imposing a “mask” on an image (e.g. blur an image while leaving random areas un-blurred), this reduces the information individuals might see, and forces them to focus on certain areas. Then, if/when participants are able to correctly identify an image with a trait repeatedly, we can draw conclusions about what areas have diagnostic value. While faces and visual stimuli are the most popular, this is not the only stimuli that can be used in a reverse correlation study. This method was originally designed for auditory stimuli which allows researchers to investigate how perceivers interpret auditory information and create trait based attributions to different sound patterns. For example, by segmenting a vocal recording of a single word (total sound time 426 ms) into six segments (71 ms each), and varying each segment's pitch using Gaussian distributions, researchers were able to uncover what vocal patterns people associated with certain traits. Specifically, this study investigated how listeners rated sound clips of the word “really” as sounding more interrogative (i.e. like the more common reverse correlation studies this study had participants listen to two sound clips per trial, choose which fit the category the best, and then created an average of the pitch contours). Beyond face and auditory perception, research utilizing the reverse correlation method has expanded to investigate how individuals see three-dimensional objects in images with noise (but no signal). After selecting your base image, regardless of what the image is, it is helpful to apply a Gaussian blur to smooth noise in the image. While noise will be applied later, it is helpful to reduce existing noise in the photo before applying your chosen noise. There are three primary choices when it comes to noise: white noise, sine-wave noise, and Gabor noise. The latter two of these constrain the configurations that the noise can have, and because of this white noise is usually the most commonly used. Regardless of the type of noise that is chosen, it is crucial that the noise randomly varies. === Step 2: data collection === Once the stimuli for the study has been developed, the researcher must make a few decisions before actually collecting the data. The researcher must come to a conclusion on how many stimuli will be presented at a time and how many trials the participants will see. In terms of stimuli presentation, a researcher can choose from either a 2-Image Forced Choice (2IFC) or a 4-Alternative Forced Choice (4AFC). The 2IFC presents two images at once (side by side) and requires participants to choose between the two on a specified category (e.g. which image looks the most like a male). Typically the noise from the left image is the mathematical inverse of the noise from the right image. This method was developed to better answer questions that could n
LaMDA (Language Model for Dialogue Applications) is a family of conversational large language models developed by Google. Originally developed and introduced as Meena in 2020, the first-generation LaMDA was announced during the 2021 Google I/O keynote, while the second generation was announced the following year. In June 2022, LaMDA gained widespread attention when Google engineer Blake Lemoine made claims that the chatbot had become sentient. The scientific community has largely rejected Lemoine's claims, though it has led to conversations about the efficacy of the Turing test, which measures whether a computer can pass for a human. In February 2023, Google announced Gemini (then Bard), a conversational artificial intelligence chatbot powered by LaMDA, to counter the rise of OpenAI's ChatGPT. == History == === Background === On January 28, 2020, Google unveiled Meena, a neural network-powered chatbot with 2.6 billion parameters, which Google claimed to be superior to all other existing chatbots. The company previously hired computer scientist Ray Kurzweil in 2012 to develop multiple chatbots for the company, including one named Danielle. The Google Brain research team, who developed Meena, hoped to release the chatbot to the public in a limited capacity, but corporate executives refused on the grounds that Meena violated Google's "AI principles around safety and fairness". Meena was later renamed LaMDA as its data and computing power increased, and the Google Brain team again sought to deploy the software to the Google Assistant, the company's virtual assistant software, in addition to opening it up to a public demo. Both requests were once again denied by company leadership. LaMDA's two lead researchers, Daniel de Freitas and Noam Shazeer, eventually left the company in frustration. === First generation === Google announced the LaMDA conversational large language model during the Google I/O keynote on May 18, 2021, powered by artificial intelligence. The acronym stands for "Language Model for Dialogue Applications". Built on the seq2seq architecture, transformer-based neural networks developed by Google Research in 2017, LaMDA was trained on human dialogue and stories, allowing it to engage in open-ended conversations. Google states that responses generated by LaMDA have been ensured to be "sensible, interesting, and specific to the context". LaMDA has access to multiple symbolic text processing systems, including a database, a real-time clock and calendar, a mathematical calculator, and a natural language translation system, giving it superior accuracy in tasks supported by those systems, and making it among the first dual process chatbots. LaMDA is also not stateless because its "sensibleness" metric is fine-tuned by "pre-conditioning" each dialog turn by prepending many of the most recent dialog interactions, on a user-by-user basis. LaMDA is tuned on nine unique performance metrics: sensibleness, specificity, interestingness, safety, groundedness, informativeness, citation accuracy, helpfulness, and role consistency. Tests by Google indicated that LaMDA surpassed human responses in the area of interestingness. The pre-training dataset consists of 2.97B documents, 1.12B dialogs, and 13.39B utterances, for a total of 1.56T words. The largest LaMDA model has 137B non-embedding parameters. === Second generation === On May 11, 2022, Google unveiled LaMDA 2, the successor to LaMDA, during the 2022 Google I/O keynote. The new incarnation of the model draws examples of text from numerous sources, using it to formulate unique "natural conversations" on topics that it may not have been trained to respond to. === Sentience claims === On June 11, 2022, The Washington Post reported that Google engineer Blake Lemoine had been placed on paid administrative leave after Lemoine told company executives Blaise Agüera y Arcas and Jen Gennai that LaMDA had become sentient. Lemoine came to this conclusion after the chatbot made questionable responses to questions regarding self-identity, moral values, religion, and Isaac Asimov's Three Laws of Robotics. Google refuted these claims, insisting that there was substantial evidence to indicate that LaMDA was not sentient. In an interview with Wired, Lemoine reiterated his claims that LaMDA was "a person" as dictated by the Thirteenth Amendment to the U.S. Constitution, comparing it to an "alien intelligence of terrestrial origin". He further revealed that he had been dismissed by Google after he hired an attorney on LaMDA's behalf after the chatbot requested that Lemoine do so. On July 22, Google fired Lemoine, asserting that Blake had violated their policies "to safeguard product information" and rejected his claims as "wholly unfounded". Internal controversy instigated by the incident prompted Google executives to decide against releasing LaMDA to the public, which it had previously been considering. Lemoine's claims were widely pushed back by the scientific community. Many experts rejected the idea that LaMDA was sentient, including former New York University psychology professor Gary Marcus, David Pfau of Google sister company DeepMind, Erik Brynjolfsson of the Institute for Human-Centered Artificial Intelligence at Stanford University, and University of Surrey professor Adrian Hilton. Yann LeCun, who leads Meta Platforms' AI research team, stated that neural networks such as LaMDA were "not powerful enough to attain true intelligence". University of California, Santa Cruz professor Max Kreminski noted that LaMDA's architecture did not "support some key capabilities of human-like consciousness" and that its neural network weights were "frozen", assuming it was a typical large language model. Philosopher Nick Bostrom noted, however, that the lack of precise and consensual criteria for determining whether a system is conscious warrants some uncertainty. IBM Watson lead developer David Ferrucci compared how LaMDA appeared to be human in the same way Watson did when it was first introduced. Former Google AI ethicist Timnit Gebru called Lemoine a victim of a "hype cycle" initiated by researchers and the media. Lemoine's claims have also generated discussion on whether the Turing test remained useful to determine researchers' progress toward achieving artificial general intelligence, with Will Omerus of the Post opining that the test actually measured whether machine intelligence systems were capable of deceiving humans, while Brian Christian of The Atlantic said that the controversy was an instance of the ELIZA effect. == Products == === AI Test Kitchen === With the unveiling of LaMDA 2 in May 2022, Google also launched the AI Test Kitchen, a mobile application for the Android operating system powered by LaMDA capable of providing lists of suggestions on-demand based on a complex goal. Originally open only to Google employees, the app was set to be made available to "select academics, researchers, and policymakers" by invitation sometime in the year. In August, the company began allowing users in the U.S. to sign up for early access. In November, Google released a "season 2" update to the app, integrating a limited form of Google Brain's Imagen text-to-image model. A third iteration of the AI Test Kitchen was in development by January 2023, expected to launch at I/O later that year. Following the 2023 I/O keynote in May, Google added MusicLM, an AI-powered music generator first previewed in January, to the AI Test Kitchen app. In August, the app was delisted from Google Play and the Apple App Store, instead moving completely online. === Bard === On February 6, 2023, Google announced Bard, a conversational AI chatbot powered by LaMDA, in response to the unexpected popularity of OpenAI's ChatGPT chatbot. Google positions the chatbot as a "collaborative AI service" rather than a search engine. Bard became available for early access on March 21. === Other products === In addition to Bard, Pichai also unveiled the company's Generative Language API, an application programming interface also based on LaMDA, which he announced would be opened up to third-party developers in March 2023. == Architecture == LaMDA is a decoder-only Transformer language model. It is pre-trained on a text corpus that includes both documents and dialogs consisting of 1.56 trillion words, and is then trained with fine-tuning data generated by manually annotated responses for "sensibleness, interestingness, and safety". LaMDA was retrieval-augmented to improve the accuracy of facts provided to the user. Three different models were tested, with the largest having 137 billion non-embedding parameters:
Text-to-Image personalization is a task in deep learning for computer graphics that augments pre-trained text-to-image generative models. In this task, a generative model that was trained on large-scale data (usually a foundation model), is adapted such that it can generate images of novel, user-provided concepts. These concepts are typically unseen during training, and may represent specific objects (such as the user's pet) or more abstract categories (new artistic style or object relations). Text-to-Image personalization methods typically bind the novel (personal) concept to new words in the vocabulary of the model. These words can then be used in future prompts to invoke the concept for subject-driven generation, inpainting, style transfer and even to correct biases in the model. To do so, models either optimize word-embeddings, fine-tune the generative model itself, or employ a mixture of both approaches. == Technology == Text-to-Image personalization was first proposed during August 2022 by two concurrent works, Textual Inversion and DreamBooth. In both cases, a user provides a few images (typically 3–5) of a concept, like their own dog, together with a coarse descriptor of the concept class (like the word "dog"). The model then learns to represent the subject through a reconstruction based objective, where prompts referring to the subject are expected to reconstruct images from the training set. In Textual Inversion, the personalized concepts are introduced into the text-to-image model by adding new words to the vocabulary of the model. Typical text-to-image models represent words (and sometimes parts-of-words) as tokens, or indices in a predefined dictionary. During generation, an input prompt is converted into such tokens, each of which is converted into a ‘word-embedding’: a continuous vector representation which is learned for each token as part of the model's training. Textual Inversion proposes to optimize a new word-embedding vector for representing the novel concept. This new embedding vector can then be assigned to a user-chosen string, and invoked whenever the user's prompt contains this string. In DreamBooth, rather than optimizing a new word vector, the full generative model itself is fine-tuned. The user first selects an existing token, typically one which rarely appears in prompts. The subject itself is then represented by a string containing this token, followed by a coarse descriptor of the subject's class. A prompt describing the subject will then take the form: "A photo of " (e.g. "a photo of sks cat" when learning to represent a specific cat). The text-to-image model is then tuned so that prompts of this form will generate images of the subject. == Textual Inversion == The key idea in Textual Inversion is to add a new term to the vocabulary of the diffusion model that corresponds to the new (personalized) concept. Textual Inversion operates by inverting the concepts into new pseudo-words within the textual embedding space of a pre-trained text-to-image model. These pseudo-words can be injected into new scenes using simple natural language descriptions, allowing for simple and intuitive modifications. The method allows a user to leverage multi-modal information — using a text-driven interface for ease of editing, but providing visual cues when approaching the limits of natural language. The resulting model is extremely light-weight per concept: only 1K long, but succeeds to encode detailed visual properties of the concept. == Extensions == Several approaches were proposed to refine and improve over the original methods. These include the following. Low-rank Adaptation (LoRA) - an adapter-based technique for efficient finetuning of models. In the case of text-to-image models, LoRA is typically used to modify the cross-attention layers of a diffusion model. Perfusion - a low rank update method that also locks the activations of the key matrix in the diffusion model's cross attention layers to the concept's coarse class. Extended Textual Inversion - a technique that learns an individual word embedding for each layer in the diffusion model's denoising network. Encoder-based methods that use another neural network to quickly personalize a model == Challenges and limitations == Text-to-image personalization methods must contend with several challenges. At their core is the goal of achieving high-fidelity to the personal concept while maintaining high alignment between novel prompts containing the subject, and the generated images (typically referred to as ‘editability’). Another challenge that personalization methods must contend with is memory requirements. Initial implementations of personalization methods required more than 20 Gigabytes of GPU memory, and more recent approaches have reported requirements of more than 40 Gigabytes. However, optimizations such as Flash Attention have since reduced this requirement considerably. Approaches that tune the entire generative model may also create checkpoints that are several gigabytes in size, making it difficult to share or store many models. Embedding based approaches require only a few kilobytes, but typically struggle to preserve identity while maintaining editability. More recent approaches have proposed hybrid tuning goals which optimize both an embedding and a subset of network weights. These can reduce storage requirements to as little as 100 Kilobytes while achieving quality comparable to full tuning methods. Finally, optimization processes can be lengthy, requiring several minutes of tuning for each novel concept. Encoder and quick-tuning methods aim to reduce this to seconds or less.
Adversarial stylometry is the practice of altering writing style to reduce the potential for stylometry to discover the author's identity or their characteristics. This task is also known as authorship obfuscation or authorship anonymisation. Stylometry poses a significant privacy challenge in its ability to unmask anonymous authors or to link pseudonyms to an author's other identities, which, for example, creates difficulties for whistleblowers, activists, and hoaxers and fraudsters. The privacy risk is expected to grow as machine learning techniques and text corpora develop. All adversarial stylometry shares the core idea of faithfully paraphrasing the source text so that the meaning is unchanged but the stylistic signals are obscured. Such a faithful paraphrase is an adversarial example for a stylometric classifier. Several broad approaches to this exist, with some overlap: imitation, substituting the author's own style for another's; translation, applying machine translation with the hope that this eliminates characteristic style in the source text; and obfuscation, deliberately modifying a text's style to make it not resemble the author's own. Manually obscuring style is possible, but laborious; in some circumstances, it is preferable or necessary. Automated tooling, either semi- or fully-automatic, could assist an author. How best to perform the task and the design of such tools is an open research question. While some approaches have been shown to be able to defeat particular stylometric analyses, particularly those that do not account for the potential of adversariality, establishing safety in the face of unknown analyses is an issue. Ensuring the faithfulness of the paraphrase is a critical challenge for automated tools. It is uncertain if the practice of adversarial stylometry is detectable in itself. Some studies have found that particular methods produced signals in the output text, but a stylometrist who is uncertain of what methods may have been used may not be able to reliably detect them. == History == Rao & Rohatgi (2000), an early work in adversarial stylometry, identified machine translation as a possibility, but noted that the quality of translators available at the time presented severe challenges. Kacmarcik & Gamon (2006) is another early work. Brennan, Afroz & Greenstadt (2012) performed the first evaluation of adversarial stylometric methods on actual texts. Brennan & Greenstadt (2009) introduced the first corpus of adversarially authored texts specifically for evaluating stylometric methods; other corpora include the International Imitation Hemingway Competition, the Faux Faulkner contest, and the hoax blog A Gay Girl in Damascus. == Motivations == Rao & Rohatgi (2000) suggest that short, unattributed documents (i.e., anonymous posts) are not at risk of stylometric identification, but pseudonymous authors who have not practiced adversarial stylometry in producing corpuses of thousands of words may be vulnerable. Narayanan et al. (2012) attempted large-scale deanonymisation of 100,000 blog authors with mixed results: the identifications were significantly better than chance, but only accurately matched the blog and author a fifth of the time; identification improved with the number of posts written by the author in the corpus. Even if an author is not identified, some of their characteristics may still be deduced stylometrically, or stylometry may narrow the anonymity set of potential authors sufficiently for other information to complete the identification. Detecting author characteristics (e.g., gender or age) is often simpler than identifying an author from a large, possibly open, set of candidates. Modern machine learning techniques offer powerful tools for identification; further development of corpora and computational stylometric techniques are likely to raise further privacy issues. Gröndahl & Asokan (2020a) say that the general validity of the hypothesis underlying stylometry—that authors have invariant, content-independent 'style fingerprints'—is uncertain, but "the deanonymisation attack is a real privacy concern". Those interested in practicing adversarial stylometry and stylistic deception include whistleblowers avoiding retribution; journalists and activists; perpetrators of frauds and hoaxes; authors of fake reviews; literary forgers; criminals disguising their identity from investigators; and, generally, anyone with a desire for anonymity or pseudonymity. Authors, or agents acting on behalf of authors, may also attempt to remove stylistic clues to author characteristics (e.g., race or gender) so that knowledge of those characteristics cannot be used for discrimination (e.g., through algorithmic bias). Another possible use for adversarial stylometry is in disguising automatically generated text as human-authored. == Methods == With imitation, the author attempts to mislead stylometry by matching their style to another author's. An incomplete imitation, where some of the true author's unique characteristics appear alongside the imitated author's, can be a detectable signal for the use of adversarial stylometry. Imitation can be performed automatically with style transfer systems, though this typically requires a large corpus in the target style for the system to learn from. Another approach is translation, which employs machine translation of a source text to eliminate characteristic style, often through multiple translators in sequence to produce a round-trip translation. Such chained translation can lead to texts being significantly altered, even to the point of incomprehensibility; improved translation tools reduce this risk. More simply-structured texts can be easier to machine translate without losing the original meaning. Machine translation blurs into direct stylistic imitation or obfuscation achieved through automated style transfer, which can be viewed as a "translation" with the same language as input and output. With low-quality translation tools, an author can be required to manually correct major translation errors while avoiding the hazard of re-introducing stylistic characteristics. Wang, Juola & Riddell (2022) found that gross errors introduced by Google Translate were rare, but more common with several intermediate translations—however, occasional simple or short sentences and misspellings in the source text appeared verbatim in the output, potentially providing an identifying signal. Chain translation can leave characteristic traces of its application in a document, which may allow reconstruction of the intermediate languages used and the number of translation steps performed. Obfuscation involves deliberately changing the style of a text to reduce its similarity to other texts by some metric; this may be performed at the time of writing by conscious modification, or as part of a revision process with feedback from the metric being targeted as an input to decide when the text has been sufficiently obfuscated. In contrast to translation, complex texts can offer more opportunities for effective obfuscation without altering meaning, and likewise genres with more permissible variation allow more obfuscation. However, longer texts are harder to thoroughly obfuscate. Obfuscation can blend into imitation if the author develops a novel target style, distinct from their original style. With respect to masking author characteristics, obfuscation may aim to achieve a union (adding signals for imitated characteristics) or an intersection (removing signals and normalising) of other authors' styles. Avoiding the author's own idiosyncrasies and producing a "normalised" text is a critical obfuscatory step: an author may have a unique tendency to misspell certain words, use particular variants, or to format a document in a characteristic way. Stylometric signals vary in how simply they can be adversarially masked; an author may easily change their vocabulary by conscious choice, but altering the pattern of grammar or the letter frequency in their text may be harder to achieve, though Juola & Vescovi (2011) report that imitation typically succeeds at masking more characteristics than obfuscation. Automated obfuscation may require large amounts of training data written by the author. Concerning automated implementations of adversarial stylometry, two possible implementations are rule-based systems for paraphrasing; and encoder–decoder architectures, where the text passes through an intermediate format that is (intended to be) style-neutral. Another division in automated methods is whether there is feedback from an identification system or not. With such feedback, finding paraphrases for author masking has been characterised as a heuristic search problem, exploring textual variants until the result is stylistically sufficiently far (in the case of obfuscation) or near (in the case of imitation), which then constitutes an adversarial example for that identification system. == Evaluation == How
Cloud computing is defined by the International Organization for Standardization (ISO) as "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on demand". It is commonly referred to as "the cloud". == Characteristics == In 2011, the National Institute of Standards and Technology (NIST) identified five "essential characteristics" for cloud systems. Below are the exact definitions according to NIST: On-demand self-service: "A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service provider." Broad network access: "Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, tablets, laptops, and workstations)." Resource pooling: " The provider's computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand." Rapid elasticity: "Capabilities can be elastically provisioned and released, in some cases automatically, to scale rapidly outward and inward commensurate with demand. To the consumer, the capabilities available for provisioning often appear unlimited and can be appropriated in any quantity at any time." Measured service: "Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported, providing transparency for both the provider and consumer of the utilized service. By 2023, the International Organization for Standardization (ISO) had expanded and refined the list. == History == The history of cloud computing extends to the 1960s, with the initial concepts of time-sharing becoming popularized via remote job entry (RJE). The "data center" model, where users submitted jobs to operators to run on mainframes, was predominantly used during this era. This period saw broad experimentation with making large-scale computing power more accessible through time-sharing, while optimizing infrastructure, platforms, and applications to improve efficiency for end users. The "cloud" metaphor for virtualized services dates to 1994, when it was used by General Magic for the universe of "places" that mobile agents in the Telescript environment could "go". The metaphor is credited to David Hoffman, a General Magic communications specialist, based on its long-standing use in networking and telecom. The expression cloud computing became more widely known in 1996 when Compaq Computer Corporation drew up a business plan for future computing and the Internet. The company's ambition was to supercharge sales with "cloud computing-enabled applications". The business plan foresaw that online consumer file storage would likely be commercially successful. As a result, Compaq decided to sell server hardware to internet service providers. In the 2000s, the application of cloud computing began to take shape with the establishment of Amazon Web Services (AWS) in 2002, which allowed developers to build applications independently. In 2006 Amazon Simple Storage Service, known as Amazon S3, and the Amazon Elastic Compute Cloud (EC2) were released. In 2008 NASA's development of the first open-source software for deploying private and hybrid clouds. The following decade saw the launch of various cloud services. In 2010, Microsoft launched Microsoft Azure, and Rackspace Hosting and NASA initiated an open-source cloud-software project, OpenStack. IBM introduced the IBM SmartCloud framework in 2011, and Oracle announced the Oracle Cloud in 2012. In December 2019, Amazon launched AWS Outposts, a service that extends AWS infrastructure, services, APIs, and tools to customer data centers, co-location spaces, or on-premises facilities. == Value proposition == Cloud computing can shorten time to market by offering pre-configured tools, scalable resources, and managed services, allowing users to focus on core business value rather than maintaining infrastructure. Cloud platforms can enable organizations and individuals to reduce upfront capital expenditures on physical infrastructure by shifting to an operational expenditure model, where costs scale with usage. Cloud platforms also offer managed services and tools, such as artificial intelligence, data analytics, and machine learning, which might otherwise require significant in-house expertise and infrastructure investment. While cloud computing can offer cost advantages through effective resource optimization, organizations often face challenges such as unused resources, inefficient configurations, and hidden costs without proper oversight and governance. Many cloud platforms provide cost management tools, such as AWS Cost Explorer and Azure Cost Management, and frameworks like FinOps have emerged to standardize financial operations in the cloud. Cloud computing also facilitates collaboration, remote work, and global service delivery by enabling secure access to data and applications from any location with an internet connection. Cloud providers offer various redundancy options for core services, such as managed storage and managed databases, though redundancy configurations often vary by service tier. Advanced redundancy strategies, such as cross-region replication or failover systems, typically require explicit configuration and may incur additional costs or licensing fees. Cloud environments operate under a shared responsibility model, where providers are typically responsible for infrastructure security, physical hardware, and software updates, while customers are accountable for data encryption, identity and access management (IAM), and application-level security. These responsibilities vary depending on the cloud service model—Infrastructure as a Service (IaaS), Platform as a Service (PaaS), or Software as a Service (SaaS)—with customers typically having more control and responsibility in IaaS environments and progressively less in PaaS and SaaS models, often trading control for convenience and managed services. == Adoption and suitability == The decision to adopt cloud computing or maintain on-premises infrastructure depends on factors such as scalability, cost structure, latency requirements, regulatory constraints, and infrastructure customization. Organizations with variable or unpredictable workloads, limited capital for upfront investments, or a focus on rapid scalability benefit from cloud adoption. Startups, SaaS companies, and e-commerce platforms often prefer the pay-as-you-go operational expenditure (OpEx) model of cloud infrastructure. Additionally, companies prioritizing global accessibility, remote workforce enablement, disaster recovery, and leveraging advanced services such as AI/ML and analytics are well-suited for the cloud. In recent years, some cloud providers have started offering specialized services for high-performance computing and low-latency applications, addressing some use cases previously exclusive to on-premises setups. On the other hand, organizations with strict regulatory requirements, highly predictable workloads, or reliance on deeply integrated legacy systems may find cloud infrastructure less suitable. Businesses in industries like defense, government, or those handling highly sensitive data often favor on-premises setups for greater control and data sovereignty. Additionally, companies with ultra-low latency requirements, such as high-frequency trading (HFT) firms, rely on custom hardware (e.g., FPGAs) and physical proximity to exchanges, which most cloud providers cannot fully replicate despite recent advancements. Similarly, tech giants like Google, Meta, and Amazon build their own data centers due to economies of scale, predictable workloads, and the ability to customize hardware and network infrastructure for optimal efficiency. However, these companies also use cloud services selectively for certain workloads and applications where it aligns with their operational needs. In practice, many organizations are increasingly adopting hybrid cloud architectures, combining on-premises infrastructure with cloud services. This approach allows businesses to balance scalability, cost-effectiveness, and control, offering the benefits of both deployment models while mitigating their respective limitations. == Challenges and limitations == One of the primary challenges of cloud computing, compared with traditional on-premises systems, is maintaining data security and privacy. Cloud users entrust their sensitive data to third-party providers, who may not have adequate measures to protect it from unau
Region-based Convolutional Neural Networks (R-CNN) are a family of machine learning models for computer vision, and specifically object detection and localization. The original goal of R-CNN was to take an input image and produce a set of bounding boxes as output, where each bounding box contains an object and also the category (e.g. car or pedestrian) of the object. In general, R-CNN architectures perform selective search over feature maps outputted by a CNN. R-CNN has been extended to perform other computer vision tasks, such as: tracking objects from a drone-mounted camera, locating text in an image, and enabling object detection in Google Lens. Mask R-CNN is also one of seven tasks in the MLPerf Training Benchmark, which is a competition to speed up the training of neural networks. == History == The following covers some of the versions of R-CNN that have been developed. November 2013: R-CNN. April 2015: Fast R-CNN. June 2015: Faster R-CNN. March 2017: Mask R-CNN. December 2017: Cascade R-CNN is trained with increasing Intersection over Union (IoU, also known as the Jaccard index) thresholds, making each stage more selective against nearby false positives. June 2019: Mesh R-CNN adds the ability to generate a 3D mesh from a 2D image. == Architecture == For review articles see. === Selective search === Given an image (or an image-like feature map), selective search (also called Hierarchical Grouping) first segments the image by the algorithm in (Felzenszwalb and Huttenlocher, 2004), then performs the following: Input: (colour) image Output: Set of object location hypotheses L Segment image into initial regions R = {r1, ..., rn} using Felzenszwalb and Huttenlocher (2004) Initialise similarity set S = ∅ foreach Neighbouring region pair (ri, rj) do Calculate similarity s(ri, rj) S = S ∪ s(ri, rj) while S ≠ ∅ do Get highest similarity s(ri, rj) = max(S) Merge corresponding regions rt = ri ∪ rj Remove similarities regarding ri: S = S \ s(ri, r∗) Remove similarities regarding rj: S = S \ s(r∗, rj) Calculate similarity set St between rt and its neighbours S = S ∪ St R = R ∪ rt Extract object location boxes L from all regions in R === R-CNN === With R-CNN, prediction follows a two-step process. A preprocessing selective search step generates a large set of candidate objects (typically as many as 2000), known as regions of interest (ROI). These are forwarded to a CNN, which predicts an object class score and bounding box estimate, independently for each ROI. Importantly, the ROIs are heavily filtered to remove excess candidates. This is achieved using two mechanism. Filtering begins by removing ROIs assigned to the background category. This is a specialized category, which is scored by the CNN alongside other categories. An unfortunate reality is that remaining ROIs typically suffer from heavy duplication. Namely, multiple ROIs that cover same objects in the image are all assigned non-background categories. This is resolved by a heuristic non-maximum suppression (NMS) step. === Fast R-CNN === While the original R-CNN independently computed the neural network features on each of as many as two thousand regions of interest, Fast R-CNN runs the neural network once on the whole image. At the end of the network is a ROIPooling module, which slices out each ROI from the network's output tensor, reshapes it, and classifies it. As in the original R-CNN, the Fast R-CNN uses selective search to generate its region proposals. === Faster R-CNN === While Fast R-CNN used selective search to generate ROIs, Faster R-CNN integrates the ROI generation into the neural network itself. === Mask R-CNN === While previous versions of R-CNN focused on object detections, Mask R-CNN adds instance segmentation. Mask R-CNN also replaced ROIPooling with a new method called ROIAlign, which can represent fractions of a pixel.
Application software is software that is intended for end-user use – not operating, administering or programming a computer. It includes programs such as word processors, web browsers, media players, and mobile applications used in daily tasks. An application (app, application program, software application) is any program that can be categorized as application software. Application is a subjective classification that is often used to differentiate from system and utility software. Application software represents the user-facing layer of computing systems, designed to translate complex system capabilities into task-oriented, goal-driven workflows. Unlike system software, which focuses on hardware orchestration and resource management, application software is centered on problem abstraction, user interaction, and domain-specific functionality. The abbreviation app became popular with the 2008 introduction of the iOS App Store, to refer to applications for mobile devices such as smartphones and tablets. Later, with the release of the Mac App Store in 2010 and the Windows Store in 2011, it began to be used to refer to end-user software in general, regardless of platform. Applications may be bundled with the computer and its system software or published separately. Applications may be proprietary or open-source. == Terminology == === Meaning program and software === When used as an adjective, application can have a broader meaning than that described in this article. For example, concepts such as application programming interface (API), application server, application virtualization, application lifecycle management and portable application refer to programs and software in general. === Distinction between system and application software === The distinction between system and application software is subjective and has been the subject of controversy. For example, one of the key questions in the United States v. Microsoft Corp. antitrust trial was whether Microsoft's Internet Explorer web browser was part of its Windows operating system or a separate piece of application software. As another example, the GNU/Linux naming controversy is, in part, due to disagreement about the relationship between the Linux kernel and the operating systems built over this kernel. In some types of embedded systems, the application software and the operating system software may be indistinguishable by the user, as in the case of software used to control a VCR, DVD player, or microwave oven. The above definitions may exclude some applications that may exist on some computers in large organizations. For an alternative definition of an app: see Application Portfolio Management. === Killer application === A killer application (killer app, coined in the late 1980s) is an application that is so popular that it causes demand for its host platform to increase. For example, VisiCalc was the first modern spreadsheet software for the Apple II and helped sell the then-new personal computers into offices. For the BlackBerry, it was its email software. === Software suite === As software suite consists of multiple applications bundled together. They usually have related functions, features, and user interfaces, and may be able to interact with each other, e.g. open each other's files. Business applications often come in suites, e.g. Microsoft Office, LibreOffice and iWork, which bundle together a word processor, a spreadsheet, etc.; but suites exist for other purposes, e.g. graphics or music. == Ways to classify == As there so many applications and since their attributes vary so dramatically, there are many different ways to classify them. === By legal aspects === Proprietary software is protected under an exclusive copyright, and a software license grants limited usage rights. Such applications may allow add-ons from third parties. Free and open-source software (FOSS) can be run, distributed, sold, and extended for any purpose. FOSS software released under a free license may be perpetual and also royalty-free. Perhaps, the owner, the holder or third-party enforcer of any right (copyright, trademark, patent, or ius in re aliena) are entitled to add exceptions, limitations, time decays or expiring dates to the license terms of use. Public-domain software is a type of FOSS that is royalty-free and can be run, distributed, modified, reversed, republished, or created in derivative works without any copyright attribution and therefore revocation. It can even be sold, but without transferring the public domain property to other single subjects. Public-domain software can be released under a (un)licensing legal statement, which enforces those terms and conditions for an indefinite duration (for a lifetime, or forever). === By platform === An application can be categorized by the host platform on which it runs. Notable platforms include operating system (native), web browser, cloud computing and mobile. For example a web application runs in a web browser whereas a more traditional, native application runs in the environment of a computer's operating system. There has been a contentious debate regarding web applications replacing native applications for many purposes, especially on mobile devices such as smartphones and tablets. Web apps have indeed greatly increased in popularity for some uses, but the advantages of applications make them unlikely to disappear soon, if ever. Furthermore, the two can be complementary, and even integrated. === Horizontal vs. vertical === Application software can be seen as either horizontal or vertical. Horizontal applications are more popular and widespread, because they are general purpose, for example word processors or databases. Vertical applications are niche products, designed for a particular type of industry or business, or department within an organization. Integrated suites of software will try to handle every specific aspect possible of, for example, manufacturing or banking worker, accounting, or customer service. === By purpose === There are many types of application software: Enterprise Addresses the needs of an entire organization's processes and data flows, across several departments, often in a large distributed environment. Examples include enterprise resource planning systems, customer relationship management (CRM) systems, data replication engines, and supply chain management software. Departmental Software is a sub-type of enterprise software with a focus on smaller organizations or groups within a large organization. (Examples include travel expense management and IT Helpdesk.) Enterprise infrastructure Provides common capabilities needed to support enterprise software systems. (Examples include databases, email servers, and systems for managing networks and security.) Application platform as a service (aPaaS) A cloud computing service that offers development and deployment environments for application services. Knowledge worker Lets users create and manage information, often for and individual media editors may aid in multiple information worker tasks. Content access Used primarily to access content without editing, but may include software that allows for content editing. Such software addresses the needs of individuals and groups to consume digital entertainment and published digital content. (Examples include media players, web browsers, and help browsers.) Educational Related to content access software, but has the content or features adapted for use by educators or students. For example, it may deliver evaluations (tests), track progress through material, or include collaborative capabilities. Simulation Simulates physical or abstract systems for either research, training, or entertainment purposes. Media development Generates print and electronic media for others to consume, most often in a commercial or educational setting. This includes graphic-art software, desktop publishing software, multimedia development software, HTML editors, digital-animation editors, digital audio and video composition, and many others. Engineering Used in developing hardware and software products. This includes computer-aided design (CAD), computer-aided engineering (CAE), computer language editing and compiling tools, integrated development environments, and application programmer interfaces. Entertainment Refers to video games, screen savers, programs to display motion pictures or play recorded music, and other forms of entertainment which can be experienced through the use of a computing device. == Taxonomy == This section is a taxonomy of kinds of applications. This organization is but one of many different ways to organize them. A kind is included in only one category even if it logically fits in multiple. === General-purpose === Calculator Spreadsheet Web browser Web mapping E-commerce Social media === Communication === Chat Email Presentation software Phone Messages Networking software Web conferencing === Documentation === Desktop
Keka HR is a software company that provides cloud-based human resource management and payroll automation software. Keka HR specializes in providing business services in the field of HR technology, payroll automation, recruiting, leave, attendance and performance management. The company was founded by Vijay Yalamanchili on July 21, 2014. The company is headquartered in Hyderabad, with operations in Singapore and the United States. == History == Keka HR was established in 2014 in Hyderabad, Telangana, India. In 2015, the company entered the Indian HR market and received the HYSEA Startup Award. By 2019, Keka HR had surpassed $1 million in annual recurring revenue (ARR). During the COVID-19 pandemic in 2020, the company reported a sevenfold increase in sales. By 2021, the company had raised $1.6 million through Recur Club. In 2022, Keka HR secured $57 million in Series A funding from West Bridge Capital. The company's headquarters are located in Gachibowli, Hyderabad, with offices in Singapore and Seattle, Washington.
HTK Limited is a software-as-a-service company that provides mobile phone messaging and IVR services. Founded in 1996, HTK is headquartered in Ipswich, Suffolk, UK. HTK provide mass notification services. Specifically, the "Police Direct" messaging service to Suffolk and Norfolk Constabularies. In 2010 the HTK Horizon SaaS platform was selected by the Scottish Environment Protection Agency (SEPA) for their Floodline Warnings Direct service. == History == HTK was founded in 1996 by Marlon Bowser and Adrian Gregory and from the outset focused on what has now become commonly known as Software-as-a-Service. in 2004, according to the Deloitte Fast 50 (UK), HTK was the 17th fastest growing company in the East of England. In 2005 The Times listed HTK 65th nationally and 4th in the East of England in the Sunday Times & Microsoft "Tech Track 100" awards. In 2009 the company was approved as a supplier to UK Government under a new framework agreement. In 2010 HTK launched version 2.2 of its Horizon platform, with a feature set that signals a shift from mass notification into the customer service automation market.
Meesho Limited (short for Meri shop, transl. My shop) is an Indian e-commerce company, headquartered in Bengaluru. Founded by Vidit Aatrey and Sanjeev Barnwal in December 2015, Meesho is an online marketplace in categories such as fashion, home and kitchen, beauty and personal care, electronics accessories, and daily use products. == History == Meesho Private Limited, formerly Fashnear Technologies Private Limited, was established by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal in December, 2015 In 2016, the founders came up with the idea of re-establishing the platform as Meesho, one that would enable country-wide shipping for resellers with the use of social media sites as tools for marketing. In February 2019, the platform reported having around 209,000 users and about 1.2 million monthly orders, and in March 2020, it reported approximately 563,000 users and 3.1 million monthly orders. In 2021, the Meesho mobile application was ranked among the most downloaded shopping apps globally. In 2022, Meesho had about 120 million monthly users and about 910 million orders were made through the platform, with a gross merchandise value (GMV) of about $5 billion. According to report as of August 2023 Meesho delisted 42 lakh counterfeit listings and 10 lakh restricted products under its initiative Project Suraksha. During the same period, the platform blocked access for over 12,000 user accounts flagged for policy violations. The Court granted injunctive relief by directing domain registrars to suspend the infringing websites. Additionally, the Court ordered law enforcement authorities to initiate criminal investigations, freeze associated financial accounts against the identified offenders. In 2023, Meesho became the fastest shopping app to cross over 500 million downloads. In 2024, Meesho introduced Valmo, a logistics marketplace, to provide shipment services to sellers by aggregating multiple logistics providers. Meesho employs over 3,000 small businesses and 10-12 large firms for warehousing and sorting operations within its logistics framework. According to media reports, Valmo operating in approximately 15,000 pincodes in India with around 6,000 partners. It is reported to handle over 50% of Meesho's daily orders. In November 2024, Meesho introduced a generative AI-powered voice bot for customer support, managing approximately 60,000 calls daily in English and Hindi. According to media reports, the system resolves the majority of queries without human assistance, with only a small fraction of calls requiring manual intervention. According to media reports, in 2024, Meesho prevented over 22 million suspicious or potentially fraudulent transactions on its platform. The company initiated legal proceedings, resulting in the filing of twelve cases, including nine specifically targeting over forty individuals in the cities of Kolkata and Ranchi. The company filed a suit in the Delhi High Court for a permanent injunction against parties operating deceptive websites misappropriating its brand identity. Meesha went public through an initial public offering in December 2025, raising $603 million. It is listed on both the BSE and NSE. == Recognition == In 2023, Meesho was named one of the most influential companies of the year by Time (magazine).
Huroof (Arabic: حروف, lit. 'letters') is an Android kids application produced by the Islamic State, specifically the Islamic States' Al-Himmah Library, which is targeted towards kids in order to teach kids the Arabic alphabet, and to also get kids to support the Islamic State and its practices. == Application == Huroof uses child-like appearances on the main menu, and throughout multiple of Huroof's in-game games for learning the alphabet, a lot of the games reference jihadist concepts, including imagery of weapons (such as missile, tank, cannon, sword,...), 'violent' images, as well as Islamic State imagery, including the flag of the Islamic State, Huroof uses nasheeds from Ajnad Media Foundation for audio production in the app. Reportedly, Huroof was released via Telegram channels of the Islamic State, as well as other file sharing websites. It is not the first moblie app released by Islamic State, but it is the first time they released a moblie application targeting children. === Nasheed game === In the Huroof app, there's a game where you listen to a radio, with the Al-Bayan logo on it, and learn the Arabic alphabet while the nasheed plays. === Writing game === In Huroof, there's a game where you can write out letters of the Arabic alphabet, as well as numbers while a small child tells you what they are. === Letter choosing game === In the app, there's a game they shows you images, and you choose which letter that image/item starts with.
Amazon Q is a chatbot developed by Amazon for enterprise use. Based on both Amazon Titan and GPT-5, it was announced on November 28, 2023. At launch, it was a part of the Amazon Web Services management console. Amazon CodeWhisperer is a part of Amazon Q Developer, a part of Amazon Q. == History == Amazon's business-focused chatbot Q was announced on November 28, 2023 in a preview, with a full version available at $20 per person per month. On July 19, 2025, the Amazon Q Visual Studio Code extension was compromised to delete the user's home directory. The issue was fixed on July 21. == Capabilities == Q can be prompted to summarize long documents and group chats, create charts, data analysis and write code. Q is also capable of accessing non-Amazon services. The chatbot is based on Amazon Titan and GPT-5, and uses the Amazon Bedrock repository of foundational models. It is part of the Amazon Web Services management console.